Buyers - Ready, Willing, and Able
Profile & Metrics
• Average age of current homebuyers - 56 years old (Apollo US RE and Housing Report)
• 75% of ideal-LIVING buyers plan to use equity/cash to finance next home
• 41% plan to retire in the next 6 months
• Average current home value - $825,000
• Average age overall - 62
• 62% of ideal-LIVING Magazine's readers visit advertisers' websites to learn more
• 1.7 million page views annually on ideal-LIVING.com
• 27,000+ community requests annually
• 2,500+ Discovery Tour requests annually
22,000 Moves over the past 12 months (verified NCOA)
