The Quarter in Review

We are delighted to present our quarter-end report, which showcases the significant milestones achieved and the positive trends observed from January 1st to March 31st.

2024 Winter Show Season Recap

The 2024 Ideal-Living Real Estate Shows recently concluded with five successful events throughout the northeast and Midwest. Thousands of retiree buyers registered to learn more about purchasing property and making a move to a new location this winter. We want to thank the 90+ different builders, communities, and resource-oriented exhibitors attending these events that helped make these shows so successful! Here are a few highlights from the season:

• 4500 overall attendees
• 3600 RSVPs and attended registrations
• Over half of all registrations were first-time attendees
• Multiple sales converted out of each show market reported already

Website Engagement:

• Our online presence continued to thrive with an impressive influx of more than 141,000 active users to the ideal-LIVING website. Notably, 278,000 visitors were new, 91,000 more than last quarter, indicating a growing interest in our offerings. Collectively, these visitors explored a remarkable +623,000 pages on our website, underscoring the engaging and informative content we provide.

Community and Discovery Tour Requests:

During this quarter, we received an overwhelming response from prospective home buyers, with over  5,782 community and discovery tour requests. This heightened interest is a testament to the appeal of our lifestyle offerings and the effectiveness of our marketing initiatives.

Buyer Mobility:

• Our buyers are embracing change and mobility, with a total of 10,092 National Change of Address (NCOA) moves within the country. Among these moves, 5400+ were state-to-state relocations, reflecting a willingness among our clientele to explore new horizons. Additionally, 4,100+ moves occurred within the same state, highlighting the attractiveness of our diverse range of locations.

These achievements underscore the success of our marketing strategies, the appeal of our communities, and the overall positive trajectory of ideal-LIVING. We remain committed to providing exceptional experiences and helping our clients find their ideal living spaces.

Things to See with ideal-LIVING in the Second Quarter of 2024

Embark on a journey of possibilities with ideal-LIVING in the upcoming months. Here's a glimpse of what to anticipate:

• Discovering the Good Life: The ideal-LIVING magazine spring issues’ theme is Discovering the Good Life, where we encourage our buyers to travel to the relocation destinations they are most interested in. More people plan discovery tours in the spring than any other season of the year, and we hope you will take the opportunity to capitalize on making their visit and run and relaxing experience.
• Ideal-LIVING Digital Evolution: Brace yourself for thrilling developments in 2024! Our digital strategies are undergoing a transformation, promising stronger calls to action that seamlessly guide audiences toward conversion. If you've explored ideal-LIVING.com recently, you may have caught a glimpse of these changes on the main page. In 2024, we're dedicated to refining the end-user experience, ensuring that every interaction serves as a catalyst for potential home buyers for your community. Here's a sneak peek at some of the enhancements to look forward to:
  • Enhanced search functionality
  • Improved visual experience
  • More detailed information about your community's location
  • Community Comparison tools